Digital Marketing

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Digital Marketing


Build your brand and grow your reach

Inbound Marketing Examples

Custom Software Solutions creates new growth opportunities for clients using innovative digital marketing techniques. Our experienced consultants leverage their experiences, skills, and resources with a strong focus on clients’ business realities and future goals. We provide end-to-end marketing solutions, including insight into your current site traffic, creative proposals for improvement, thorough marketing plans, detailed project calendars, and regular status updates on progress.

 

Whether you are looking to build on your existing digital marketing efforts or trying to start from scratch, Custom Software Solutions can help. For starters, we can make your website more search-engine-friendly through search engine optimization, which makes it easier for Google to index your website—and makes it easier for you to show up in top results. With more than 3.5 billion searches happening per day—and 75% of users never clicking past the first page of results, search engine optimization (SEO) work can make an eye-popping difference for your business. By analyzing your site, identifying high-valuable keywords, and performing a competitive analysis of your competitors (both local and global), we can make evidence-based recommendations to improve the health and overall search ranking for your site.

 

In addition to improving organic search results for your services, Custom Software Solutions can work with you on Pay-Per-Click (PPC) marketing. By identifying specific keywords—and the user intent behind these keywords—we can develop a strategy to target customers and serve advertisements at the right moment. By reaching these customers at the moment they are looking for your services, the goal is to increase site visits and overall conversions, building your business with minimal effort.

 

In today’s digital landscape, tweaks to your site and your advertising strategy are only half the battle. As Google gets smarter and improves its algorithm, the best way to stay ahead of the curve is to create valuable, engaging content. Custom Software Solutions can help you create and publish web content that shows your expertise, answers customers’ questions, and positions you as a thought leader in your industry. Valuable, engaging content that will stand the test of time is the most surefire way to draw in visitors and improve your site’s visibility over time. Once we have developed a content plan, Custom Software Solutions can work in your content management system (CMS) to publish the content or set up an email marketing campaign that delivers strategic messages to your loyal customers (and allows you to make use of the new content in multiple ways). 

 

Digital marketing work has the potential to transform the way customers find your business, interact with your content, and eventually make purchase decisions. If you are looking to bolster your online image or appear higher in search rankings, contact Custom Software Solutions to get started on a digital marketing plan today.

 

Search Engine Optimization (SEO)

SEO involves improving your site's ranking within search engine results for relevant keywords. Eddective SEO strategies utilize high-value keywords to improve site rankings and, in turn, site traffic and conversions.

Local Search Engine Optimization

Local search rankings are crucial for drawing in foot traffic and local customers. By effectively tapping into their local market, you can target customers who are searching within your geographic area for your services.

Pay-Per-Click (PPC)

While SEO focuses on unpaid search results, PPC campaigns deal with paid search results. CSS can help you develop a strategy to serve your advertisement to customers who are searching relevant terms or visiting relevant sites.

Content Marketing

Content marketing is the practice of creating and publishing web content in order to attract new customers and position your company as a valuable resource. this may take the form of blog posts, informatics, white papers, case studies, newsletters, and more.

External Publication

Publishing content from your company on external sites is the next step of content marketing. Publishing original content on external news sites, industry resource websites, and more will position you as an authority to customers.

Email Marketing

CSS can help you build a contact list of loyal customers, which you can then use to deliver strategic messages, including advertisments, special offers, loyalty rewards, exclusive content, new blog posts, content from important partners, and much more.